Freelance Social Media & Content Manager
We're looking for a freelance Social Media & Content Manager (2–3 days per week) to work closely with our founder to refine, interpret, and express the brand vision and voice through day-to-day content. You will run our channels, build an engaged community, and tell stories parents truly relate to. Ideally, you're a parent yourself and understand the daily struggles — from itchy seams to sock battles — so your voice feels authentic and real.
What you'll do
- Plan, create, edit, and publish Reels, short videos, photos, and daily Stories
- Manage TikTok, Instagram, and Facebook
- Write captions that feel human, warm, and on-brand
- Build and nurture community: reply to DMs, comments, and spark genuine conversations
- Help recruit and support social ambassadors and creators, building authentic content and strong long-term relationships.
- Track performances and trends and translate insights into testable content and distribution strategies.
- Support paid social campaigns with creative that converts while staying true to the brand
What we're looking for
- Proficiency in Social Media Marketing and Social Media Optimisation / Strong grasp of TikTok, Meta and Google performance metrics
- Strong video and photo editing skills
- A confident storyteller who can write and produce content parents connect with
- Experience managing social for a consumer brand (fashion/parenting a plus)
- Comfortable working flexibly in a small team & adaptable to last-minute changes (we're a start-up, and life with kids is unpredictable!)
- Ability to analyse social media metrics to optimise performance
- Own and report on core social KPIs
Why join us
- Purpose-driven work: make a difference for children and families
- Freedom to test ideas and help shape our brand voice
- Flexible hours
- Flexible, remote-friendly setup — ideally available to come into the office 4 days per month (West London - W11)
No agencies please - Only applications that demonstrate a clear and thoughtful understanding of the role will be considered. Please make sure this feels right for you.
❤️💜🩷 You'll be creating content with children, which means being comfortable with flexibility, empathy, and a bit of improvisation on set. 🤎🧡💛 You have a genuine interest or understanding of neurodiversity, inclusivity, sustainability, or family wellbeing.
🤍💚💙 You'll work closely with the founder day to day to shape the brand's tone, voice, and content.
If this sounds like you, email hireme@morning-marvels.com.
Use the job title as the subject and attach your CV, a short-fit note, and examples of your content. To respect everyone's time, we'll follow up only with candidates who closely match the role.
