Last updated: January 29, 2025

OVERVIEW

This website is operated by Morning Marvels Ltd. Throughout the site, the terms “we”, “us” and “our” refer to Morning Marvels. By accessing our website (the “Site”), you agree to accept these Terms & Conditions (the “Terms”). If you do not agree with the Terms, you should not use or access the Site.

By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions, including those additional terms and policies referenced herein and/or available by hyperlink. These Terms apply to all users of the site, including browsers, vendors, customers, merchants, and contributors of content.

Our store is hosted on Shopify Inc., which provides us with the e-commerce platform that allows us to sell our products and services to you.

SECTION 1 - ONLINE STORE TERMS

By agreeing to these Terms, you confirm that you are at least 18 years old or that you are using this site under the supervision of a parent or guardian.

You may not use our products for any illegal or unauthorised purpose, nor may you, in the use of the Service, violate any laws in your jurisdiction (including copyright laws).

A breach or violation of any of the Terms will result in an immediate termination of your Services.

SECTION 2 - GENERAL CONDITIONS

We reserve the right to refuse service to anyone for any reason at any time.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 3 - SIZING & FIT DISCLAIMER

We provide a detailed size guide to help you choose the best fit for your child. However, as children grow at different rates, we cannot guarantee that an item will fit exactly as expected.

Please refer to our size guide before purchasing. If you have any sizing questions, contact our support team at help@morning-marvels.com.

SECTION 4 - SAFETY & COMPLIANCE

Our products comply with all relevant UK children’s clothing safety regulations, including:

• UK General Product Safety Regulations (GPSR)
• BS EN 14682 (Safety of children’s clothing - cords and drawstrings)
• Use of non-toxic dyes and materials tested for skin sensitivities

If you experience any safety concerns regarding our clothing, please discontinue use immediately and contact us at help@morning-marvels.com.

SECTION 5 - PRODUCTS OR SERVICES

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Returns & Refund Policy

We do not warrant that the quality of any products, services, or other materials purchased will meet your expectations.

SECTION 6 - PRODUCT DESCRIPTION, COLOUR & SIZING ACCURACY

We make every effort to ensure that product descriptions, images, and details on our website are as accurate as possible. However, please note:

• The actual colours of products may appear slightly different depending on your screen settings, lighting, or monitor calibration. We cannot accept responsibility for variations in colour caused by browser software, display settings, or screen technology.

• All descriptions, images, specifications, and illustrations are provided for informational purposes only and should not be considered a contractual representation of the product. No warranties or guarantees shall be expressed or implied in this regard.

• Sizing measurements are approximate, though we strive for accuracy. Please refer to our size guide before purchasing. If you require additional sizing information, contact us at help@morning-marvels.com.

• Prices are subject to change without notice. Prices displayed are inclusive of VAT (where applicable).

If you have any concerns regarding product details before purchase, feel free to reach out for clarification.

SECTION 7 - RETURNS & EXCHANGES FOR CHILDREN’S ITEMS

Due to the nature of children’s clothing and hygiene reasons, some items cannot be returned or exchanged unless faulty. This includes:

• Underwear
• Items marked as Final Sale 
• Perfectly Imperfect range

For more details, see our Returns & Refund Policy

SECTION 8 - ACCURACY OF BILLING AND ACCOUNT INFORMATION

You agree to provide current, complete, and accurate purchase and account information for all purchases made at our store.

We reserve the right to refuse or cancel orders that appear to be placed by resellers, distributors, or automated bots.

SECTION 9 - PARENTAL RESPONSIBILITY & USE OF PRODUCTS

By purchasing from Morning Marvels, you acknowledge that parental supervision is advised for young children when trying new clothing, especially for children with sensory sensitivities or additional needs.

While we design clothing to be comfortable and irritation-free, every child’s sensory experience is unique. We recommend testing new items in short periods before extended wear.

SECTION 10 - MODIFICATIONS TO THE SERVICE AND PRICES

Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice.

SECTION 11 - THIRD-PARTY LINKS

Certain content, products, and services available via our Service may include materials from third parties.

We are not responsible for examining or evaluating the content or accuracy of third-party websites and disclaim all liability for any third-party products, services, or content.

SECTION 12 - ERRORS, INACCURACIES & OMISSIONS

Occasionally, there may be information on our site that contains typographical errors or inaccuracies related to product descriptions, pricing, promotions, and availability. We reserve the right to correct any errors and update information at any time.

SECTION 13 - DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

We do not guarantee that your use of our Service will be uninterrupted, secure, or error-free.

You expressly agree that your use of, or inability to use, the Service is at your sole risk.

In no case shall Morning Marvels, our directors, employees, or service providers be liable for any indirect, incidental, or consequential damages arising from the use of our products.

SECTION 14 - INDEMNIFICATION

You agree to indemnify and hold Morning Marvels harmless from any claim arising from your breach of these Terms or your violation of any law or third-party rights.

SECTION 15 - SEVERABILITY

If any provision of these Terms is found to be unlawful or unenforceable, the remaining provisions shall remain in full force and effect.

SECTION 16 - TERMINATION

We may terminate this agreement at any time without notice if you fail to comply with any of the Terms.

SECTION 17 - GOVERNING LAW

These Terms and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the United Kingdom.

SECTION 18 - CONTACT INFORMATION

Questions about the Terms of Service should be sent to us at help@morning-marvels.com.

Company Name: Morning Marvels Ltd

Registered Address: Summit House, 170 Finchley Road, London NW3 6BP, United Kingdom

Business Registration Number: 15148352

VAT Number: GB449647447