Bonjour! I’m Anaïs, the founder of Morning Marvels. After 20+ years in PR, editorial, and brand development in beauty —and over a decade as the self-appointed Chief Mom Officer—I decided to take a leap and create something deeply personal. Inspired by my two children—one with eczema and sensory sensitivities, the other with SPD (sensory processing disorder) and dyspraxia—I launched Morning Marvels to solve a problem I knew all too well: how bad clothes can ruin a day, leading to tears and tantrums.

As a parent, I’ve faced mornings derailed by itchy tags, scratchy fabrics, seams that irritate—plus fiddly buttons, zips, and tiny head collars that turn dressing into a wrestling match. I knew there had to be a better way, so I set out to create it. Our sensory-friendly clothes are soft, stylish, and effortless to wear, thoughtfully designed to reduce stress and create calmer, happier routines for kids and parents alike.

When I’m not dreaming up new designs or wrangling the chaos of running a startup, I’m busy in London with my husband, two fantastic kids (well, you know…), the world’s sweetest dog, and two psychotic kittens whose life mission seems to be peeing on our bed. Fuelled by tea, determination, and a healthy dose of Lisdexamfetamine, I’m thrilled to welcome you to Morning Marvels— where thoughtful designs create comfort and confidence, one child at a time.

Coucou, I’m Adeline! After moving to London in 2008, I spent over a decade in hospitality before starting my own catering business. Then, after becoming a mum, I switched gears and took on an office role, where I fine-tuned my skills in people management, operations, and getting things organised.

Morning Marvels is incredibly personal to me. As a mum of two, I’ve experienced the struggles firsthand, including my daughter’s sensitivity to clothing and her discomfort with seams and fabrics. I completely understood when she had a meltdown over a misaligned seam in her tights, something I’d experienced as a child myself. That moment sparked a shift in my perspective, and it’s what brought me to Morning Marvels - inspiring me to become part of a solution for children facing sensory sensitivities.

I’m excited to be part of a company that understands the importance of creating clothes that really work for kids. Our journey is personal, and I’m proud to be contributing to something that truly helps parents navigate the daily challenges of dressing kids with sensory needs.

When I’m not running the operations at Morning Marvels, I’m at home in London with my Swedish husband and our two children. You’ll likely find me in the kitchen perfecting my crepe recipe or brainstorming fun new craft projects with the kids.I look forward to seeing how our clothes can make a difference in your family’s routine.