Privacy Policy

Last updated: 29 January 2025

Morning Marvels Ltd (“we”, “us”, or “our”) is committed to protecting your personal data and privacy. This Privacy Policy explains how we collect, use, and share your personal information when you use our website morning-marvels.com (the “Site”) and related services (collectively, the “Services”).

We encourage you to read this policy carefully. If you have any questions, you can contact us at:

help@morning-marvels.com

Morning Marvels Ltd, Summit House, 170 Finchley Road, London NW3 6BP, UK

1. Who We Are

Morning Marvels Ltd is a UK-based company offering ultra-soft, sensory-conscious clothing for children. We take your privacy seriously and comply with UK GDPR and the Data Protection Act 2018.

We act as a data controller, meaning we are responsible for your personal data.

2. What Information We Collect

The personal information we collect depends on how you interact with our Site and Services.

Information You Provide to Us

Contact details (e.g., name, email, phone number, address)
Order information (e.g., billing/shipping details, payment confirmation)
Account details (e.g., username, password)
Customer support information (e.g., emails or messages sent to us)
Information We Collect Automatically

When you visit our Site, we may collect:

Device & browser details (e.g., IP address, operating system, browser type)
Usage data (e.g., pages visited, time spent on our Site)
Cookies & tracking technologies (see Section 6 for more details)

Information We Receive from Third Parties

We may receive information from:

Payment processors (e.g., Stripe, PayPal)
Shipping providers (e.g., Royal Mail, DPD)
Analytics & marketing providers (e.g., Google Analytics, Facebook Ads)

We only use this information in line with this Privacy Policy.

3. How We Use Your Personal Information

We use your information to:

Process and fulfil your orders
Provide customer support
Improve our products and website
Prevent fraud and protect our Site
Send you marketing and promotional materials (only if you opt in)

Marketing Preferences: If you’ve subscribed to our emails, you can opt out anytime by clicking “unsubscribe” in any email or contacting us directly.

4. Sharing Your Information

We do not sell your personal data. However, we may share it with:

Service providers (e.g., payment processors, shipping companies, IT support)
Marketing partners (if you have opted into promotional emails)
Legal authorities (if required by law)

5. How We Protect Your Data

We implement strict security measures to protect your information, including:

Secure servers and encryption
Access controls and authentication measures
Regular security audits

Despite our efforts, no online system is 100% secure. If you suspect any unauthorised access to your account, please contact us immediately.

6. Cookies & Tracking Technologies

We use cookies to:

Remember your preferences
Analyse website traffic
Deliver relevant ads

You can manage or disable cookies via your browser settings. For details, see our Cookie Policy

7. Your Rights Under UK Law

Depending on your location, you have rights regarding your personal data, including:

Access – Request a copy of the personal data we hold about you
Correction – Ask us to correct inaccurate or incomplete data
Deletion – Request to delete your personal data (subject to legal obligations)
Marketing Opt-Out – Unsubscribe from promotional emails at any time
Data Portability – Request your data in a structured format

To exercise your rights, please contact help@morning-marvels.com.

8. Data Retention

We only keep your personal data as long as necessary, including for:

Order & warranty records – Up to 6 years (for legal & tax purposes)
Marketing preferences – Until you opt out
Security & fraud prevention – As required by law

We may retain anonymised data for analytics indefinitely.

9. International Transfers

Some of our partners (e.g., Shopify, payment providers) may process data outside the UK. If this happens, we ensure your data is protected under UK GDPR standards.